The Secret to Getting More Local Clients: Your Google Business Profile Is the Key
Want to show up when someone searches “plumber near me,” “pressure washing Cambridge,” or “best hair salon in Oakville”? Then your Google Business Profile (GBP) needs to be your new best friend.
At Online Money Mastery, we’ve helped service-based businesses get found faster and generate more local leads—without paying for ads—just by optimizing their Google Business listing. It’s one of the most powerful (and free) local SEO tools available in 2025.
Let’s break down how it works, why it matters, and how you can optimize it to start pulling in more local customers today.
What Is Google Business Profile?
Google Business Profile (formerly Google My Business) is your business’s profile on Google. It’s what shows up when someone searches for your service or company name—and it appears on Google Maps and in local search results.
Your GBP includes:
Business name, hours, location
Reviews
Photos
Website link
Service areas
Posts and updates
Messaging and booking
Think of it as your digital storefront for local visibility.
Why It’s Crucial for Local SEO
70% of people looking for a local service use Google Search or Maps.
And over 50% of mobile searches lead to an action within 24 hours. But here’s the kicker: if your profile isn’t optimized, you could be completely invisible.
With an optimized Google Business Profile, you can:
Rank higher in the map pack (the top 3 listings that show up for local searches)
Get more calls, website visits, and directions
Earn trust from potential clients with reviews and photos
5 Optimization Tips to Attract More Local Clients
1. Fill Out Every Field (Accurately!)
Make sure your business name, address, phone number, website, and hours are consistent across all platforms. Inaccurate info = lost leads.
2. Add Keywords to Your Services and Description
Use keywords your ideal customers are searching for. Example: “residential window cleaning,” “child therapist in Cambridge,” “deck restoration Oakville.”
3. Upload High-Quality Photos Regularly
Profiles with photos get 42% more requests for directions and 35% more clicks to websites.
Pro tip: Add team photos, job site images, and before/after shots.
4. Get (and Respond to) Google Reviews
Google favors businesses with more reviews—especially recent ones.
✅ Ask every happy customer to leave one.
✅ Use Go High Level to automate review requests by SMS or email.
✅ Always reply to every review (positive or negative).
5. Post Weekly Updates
Just like social media, Google allows you to publish posts about:
Promotions
Services
Seasonal tips
Business announcements
These show up in your profile and give Google fresh content to rank.
What Not to Do
Avoid these GBP mistakes:
Using keywords in your business name (Google may suspend your listing)
Ignoring bad reviews
Setting service areas too broad
Having inconsistent NAP (name, address, phone number) across platforms
How Online Money Mastery Helps You Win Local Search
We offer a complete Google Business Profile setup and optimization service that includes:
Keyword-rich business description
Service setup with local terms
Automation of review requests
Weekly post scheduling
Analytics reporting
We’ll even sync your GBP with Go High Level so you can reply to messages, track lead sources, and manage everything in one spot.
📍 Whether you’re a contractor, therapist, cleaner, or coach—your Google Business Profile is your local SEO foundation.
Ready to Get Found on Google Maps?
Book a free Local SEO Snapshot and we’ll show you:
Where your profile ranks
What optimizations are missing
What your competitors are doing better
Don’t let local leads pass you by. Let’s make sure they find—and choose—you.
